Zatreides /// case studies
Klaviyo /// screenshots on file, uncropped
Every number /// pulled from the account
The accounts /// one block each
Open the file.
Read the dashboard it came from.
01Flatpack /// Nov 9 to Dec 9, 2024
In collaboration with /// MKTG Emails
Open the file ↗
One list. One month.
Six figures back.
+554%Email revenue /// vs the prior period
A$112,955Attributed /// 30 days of sends
28%Of total revenue /// same window
Per recipient A$0.40 /// Flows 34.05% /// Campaigns 65.95%
Email’s share of the month /// before about 17% /// after 28.24% /// worked back from the prior-period change on the file
Australia's top furniture brand, a decade-old sales record broken in the window.
Klaviyo dashboard /// uncroppedSix campaign creatives
From three percent
to thirty-one, in one month.
+926%Attributed revenue /// vs the previous period
$13,315.41Attributed /// 30 days of sends
31.23%Of total revenue /// same window
Per recipient $0.16 /// Flows 33.36% /// Campaigns 66.64%
Email’s share of the month /// before about 3.4% /// after 31.23% /// worked back from the prior-period change on the file
The store grew 12% that month. Email grew 926%. The backend rebuilt in three weeks.
Klaviyo dashboard /// uncroppedTwo campaign creatives
03Flex Fitness /// Nov 9 to Dec 9, 2024
In collaboration with /// MKTG Emails
Open the file ↗
Same month.
One dollar in three came from email.
+124%Attributed revenue /// vs the prior period
$25,179.11Attributed /// 30 days of sends
33.11%Of $76,052.08 /// total revenue, up 48%
Per recipient $0.80 /// Flows 37.33% /// Campaigns 62.67%
Email’s share of the month /// before about 22% /// after 33.11% /// worked back from the prior-period change on the file
Klaviyo dashboard /// uncropped
04Lov Luggage /// New Zealand
In collaboration with /// MKTG Emails
Open the file ↗
A quarter of the store
ran on email.
NZ$126,780Attributed to email /// same store
25.91%Of NZ$489,224 /// total revenue
62.48%Of email revenue /// from flows
Per recipient NZ$0.69 /// Flows 62.48% /// Campaigns 37.52%
Email’s share of the month /// before about 24% /// after 25.91% /// worked back from the prior-period change on the file
Klaviyo dashboard /// uncroppedOne campaign creative
Lifecycle build, campaigns and flows.
Ten flows built end to end: five before the first order, five after it.
One campaign featured in the Really Good Emails directory, next to Nike and Chipotle.
Two sends /// wholeRest on a card /// read the whole send
06Green Goo
In collaboration with /// Adsumo Digital
Built their flows and the whole Summer ’25 campaign calendar.
Four campaign creatives
07Wicked Protein /// Backend rebuild
The backend rebuilt
in fourteen days.
14Days /// backend rebuilt
4+Revenue flows /// live
$12K+Added /// backend revenue
Numbers on file /// no screenshot for this account
Opens that start
at sixty-seven percent.
67.66%Opens /// floor across eleven full sends
76.27%Opens /// ceiling across the same sends
71.46%Opens /// average across eleven sends
Average 71.46% across 11 sends /// Best click 2.68% /// Jan 17 to Feb 7, 2025
Klaviyo campaign list /// uncroppedFive campaign creatives
09InnerDose /// Campaigns
In collaboration with /// MKTG Emails
Open the file ↗
Ten sends in sixteen days.
36.58% opens on average.
36.58%Opens /// average across ten sends
40.02%Opens /// best, a plain-text liver explainer
A$876.24Best send /// BOGO sitewide, 72 hours
Opens 33.29% to 40.02% /// Best click 1.80% /// Jan 18 to Feb 2, 2025
Klaviyo campaign list /// uncroppedSix campaign creatives
Half the list
opens every designed send.
48.26%Opens /// floor across the designed sends
58.65%Opens /// ceiling across the designed sends
A$3,970.91Best send /// revenue
Klaviyo campaign list /// uncropped
The team behind
four brands' calendars.
100+Emails written /// for the partner
4Brands /// calendars built
$800kA month /// teams managing up to
One of the brands on the roster has sold 5M+ units.
Testimonial on tape /// click to play
12MKTG Emails /// Agency partner
Four hundred sends
and a vital hole, filled.
400+Emails /// for the partner
10+Brands /// on their roster
$100k+Months /// the accounts they run
"His work was always consistently high quality and on time. He made my life very easy and filled a really vital hole in our team."
Angus, CEO, MKTG Emails
